How to Promote Your Campaign on Social Media:
A Guide for Everyday Heroes at Work

Whether you’re rallying for better tools, safer work conditions, or more comfort on the job, your campaign deserves to be seen. Social media can take your idea from a quiet conversation to a movement your co-workers, community, and even decision-makers can’t ignore.

At Marunishi, we believe every worker’s voice matters — and the right campaign can change lives on-site, in the workshop, or on the factory floor. Here’s how to make your campaign stand out and inspire action.

1. Choose the Right Platform for Your Audience

Not every platform will give you the same results — and you don’t need to be everywhere at once.

• Facebook works best for local communities, industry groups, and sharing detailed updates.
• Instagram is ideal for strong visuals — before-and-after photos, reels, or short videos.
• X (formerly Twitter) is perfect for quick updates, rallying calls, and connecting with media or influencers.

💡 Tip: If your campaign focuses on trades or construction, start by joining online spaces where workers already exchange tips and stories.

2. Tell a Story That Connects

Facts matter — but emotions make people click “share.” Instead of saying “We need better safety gloves,” share the story of a worker who avoided injuries thanks to improved gear. Keep it real, relatable, and personal.

3. Use Hashtags That Work for You

Hashtags help more people find your campaign. Mix specific hashtags (e.g., #WorkplaceSafety, #BetterGearForWorkers) with community hashtags (e.g., #TradieLife, #ConstructionCrew).

Pro tip for searchability: Hashtags can appear in Google results, so choose ones that describe your cause clearly.

4. Create Shareable Content

Content doesn’t have to be perfect — it needs to be share-worthy. Consider:

• Short videos showing the problem (before) and solution (after)
• “Day in the life” posts from people directly impacted
• Polls to involve your audience in decision-making
• Infographics that break down your message in simple terms

5. Post Consistently — and Keep It Fresh

Campaigns grow when they stay visible. Aim for two to three updates a week, using a mix of content types. For example:

• Monday: quick update with a photo or video
• Wednesday: personal story or testimonial
• Friday: rallying post with a clear deadline or goal

6. Tag, Mention, and Collaborate

Connections fuel growth. Tag relevant trade groups, workplace advocacy pages, and industry influencers. Many will re-share your content if it resonates with their audience.

7. Make Action Simple

Don’t hide your sign-up link or petition behind multiple clicks. Put it front and center — in your bio, pinned posts, and stories. Every post should end with a clear next step: Sign up, share, or join now.